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L'Oreal White Perfect Foundation Brush

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  • White Perfect Pearl Foundation Brush
    Facebook Game App
  • The Brief :
    • To promote L'Oreal latest product - White Perfect Pearl Foundation Brush.
    • Draw in traffic to L'Oreal 's Facebook Page
    • Develop an app to educate and engage the user on the benefit of WPP Foundation Brush

    The Idea:

    FACE OFF - Derived from Disney's Snow White, we created a FB game app to challenge women on facebook to a FACE OFF. Due to the nature of the product (whitening agent) we thought we'd played on the asian's women obsession with whitening product. The app acts as a platform to challenge other women in the user's network to see who is the "fairest of them all" in facebook.
    To further promote the challenge and app, a link will appear on the user's wall stream to indicate they've taken part with the challenge. Friends and family of the user then are able to share the link or partake in the challenge themselves.