The development of POS project for L'Oréal focus differentiation.
After market research and collection of icons of design and architecture, was designed a display that breaks the typical existing language in the market, but keeping the parallelepiped structure.
The decor was based on the reformulation of the vertical lines with accenting diagonal lines that go beyond the linear continuous line. The display brand, thus a visual reading position in the corridor.
Chromaticism used complies with the brand and the product.
The contrast obtained and the use of light, accentuate the visual appeal as well as the game of omission and exposure that makes it interactive and appealing.
In a landscape of great diversity of brands, one can thus order to elevate and highlight the brand L'Oréal.