L'Oréal wants to start a new cosmetic range for LOHAS under a new subbrand. Develop the CI, logo, packaging, ad's, the store (including bags and clothes), a wellness area and an exhibition stand.
"L'Oréal Naturelle" impresses the target group by using warm natural colours, uncoated paper and as design elements enlarged natural ingredients.
- women who identify themselves with the LOHA-lifestyle
- health and sustainability are important for them
- love nature
- make time for personal hygene and mental well-being
- attach value on quality