(options logos)Project name: SMASH Academy Logo
Design Text: SMASH, or SMASH (+ ability to add in various college names ej Stanford), or SMASH Academy (+college
Describe who/what this design is about: SMASH is the Summer Math and Science Honors Academy, see www.lpfi.org/smash. It is a program of the Level Playing Field Institute in SF, CA. We need a logo to brand the Academy, which is growing quickly and will be on many college campuses across the US. Currently we refer to them as ej. SMASH: Berkeley, SMASH: Stanford, SMASH: Yale etc. Logo will be used on all marketing materials (print and online) and on Tshirts, hats, backpacks. Logo should stand alone so that a student who attended SMASH: Berkeley will identify with a student who attended SMASH: Yale
Industry type: Education
What would you like to communicate to your audience through your design?: SMASH is a science, technology, engineering and math (STEM)-focused summer program for high achieving high school students of color (specifically African American, Latino/a, Native & SE Asian - i.e. underrepresented groups). Logo could reflect STEM focus/STEM feel.Education, rigorous, optimistic, preparing for future, opportunities, high expectations, academics, clever. Our audience is high school students, future SMASH scholars, but should also be sophisticated enough to appeal to large donors.