Doctor Don Murphy, a friend, came to me and asked around the year 2000, if I'd like to Design His Medical Firm's Logo...I agreed and we set out on a Long Journey...the whole process lasted about 4 months...and we went through many, many Designs and Iterations before things Finally developed into their Current ICONIC MARK!  Don and His staff knew early on that they'd planned on becoming a major provider of Geriatric Care in Colorado and throughout the Rockies and now West!  The Simple form of the Logo represents 3 major Things....1) The Acronym---SCC, which stands for Senior Care of Colorado, 2) A Heart Shape...and 3) Finally, the Medical Stethoscope is seen in the tale end of the 'S".....all told...the Logo has worked very well for Don and Company.  here is a brief  visual history of the Design Development...enjoy