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LMHB visual identity

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  • LMHB are lawyers. Their need for visual communication is limited, but still there. However, when lawyers have to use photography it all looks the same: people in suits looking important.

    In developing the identity of LMHB, we decided to describe the cliché pictures instead of showing them. Through this simple twist, we gave LMHB a very distinct image in a very conservative field and gave lawyers a sense of humor.
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