The LIVESTRONG Summit launched in 2006 as the Lance Armstrong Foundation’s cornerstone event for connecting grassroots activists, survivors and policy and health care leaders. The objective was to train and empower a core group of delegates to drive action on behalf of cancer survivors from local communities to international forums.
Brainstorming sessions focused on unmet needs of cancer survivors, while keynote addresses by Lance Armstrong, Elizabeth Edwards and John Kerry inspired the delegates thatthey, too, could rise to meet the challenges ahead. The Foundation’s constituents were not only inspired and motivated by these speakers, but also by fellow cancer survivors in attendance. The creative direction for this event was developed with this in mind.
Project deliverables included a comprehensive brand for the LIVESTRONG Summit including event identity, environmental graphics, a main stage design, attendee package including binder and inserts, support collateral, booth graphics and conference credentials. The result was an immersive experience that transformeda nondescript convention center space into an inspiring center of grassrootsactivism.
The Austin Convention Center, the location for the 2006 LIVESTRONG Summit, called the Foundation to find out who had so successfully transformed the venue so that they could refer future event planners to this outstanding resource.