LIFT LIFE Brand Concept
Life is a gift. One that should not be taken for granted. Bodybuilding is a call to take your life up to a whole new level. Bodybuilding.com provides the information, motivation, and supplementation to seize the opportunity of living well. Lift Life says that to move mountains, you first have to move muscle. It’s the willpower that says: “Lift, press, curl, pull until you can’t do one more rep. And then do one more rep. Half-hearted is half-crazy. Don’t show up, just to give up.” In the LIFT LIFE, your whole life is a gym. Bodybuilding.com respects this and is the official spotter of the Lift Life.
LIFT LIFE is a two-fold brand promise.
1) UNIVERSAL: As a verb, Lift Life is a CALL to action. It invites and challenges everyone to realize their human potential. It is an active and driven attitude about living with excellence.
2) PERSONAL: As an adjective, Lift Life is a badge of honor. It allows customers to “own” the brand. In this context, the “Lift Life” is a mindset. It draws a line in the sand against apathy and idleness.