LGDA Event Poster
I was asked to develop a poster for a Louisville Graphic Design Association event featuring Ryan Singer, Lead UI designer for 37signals, creators of Basecamp. After looking at the naming system 37 signals employed for their online software products (Basecamp, Backpack, Campfire), I decided that Ryan would never travel from Chicago to Louisville by conventional means. I narrowed it down to canoeing down the Mississippi or parachuting over the Ohio Valley. Parachuting won. My intent was to not only illustrate this hypothetical mode of arrival, but also to create a void of information in the center of the poster so onlookers would look closer at what was occuring.
