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LG dont lose your contacts

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  • Losing all our contacts when we misplace a mobile phone is quite a common mishap in our community. So what if we’ll never get in touch again with our friends from back then?

    This campaign portrays pictures of people in scenarios we can all relate to, like a classroom, a cheer team, or a neighbourhood football team. What used to be a group picture, is now a solo picture of a person posing. We literally show how people’s memories of their friends are erased once their contacts go missing.

    Awarded as best ad of the week in

    Creative Director: David Sin
    Group Head: Kit Sze
    Art Director: DavidHK Tan
    Copy writer: Sagar Paranjpe, EuJin Foong
    Photographer: Loh Lin Shan