The Ask
People don't understand the potential of stereoscopic (3D) video in a mobile phone. Build awareness of this LG mobile innovation in an exciting way.

The Solution
A private concert starring Jane's Addiction in New York. 3D footage of the event was filmed by 40 fans in the audience simultaneously to create the first ever user generated 3D concert. Their 3D footage was used to create a first person 3D experience of the concert, and then made available to the fanbase through Youtube.

Results
Over 625,000 Channel views on YouTube in less than three months.
Less than 15% bounce rate on the site.
An average of 2:20 spent on the site.
Extensive PR and press coverage.
Increase in awareness and understanding of this ground breaking new technology.
Global recognition via the band's fan base. Read Less