LG Optimus - Pitch
- LG Optimus - Pitch
Visual design of digital concepts to support the launch of LG's new Optimus handset.
This was a 2 day project produced while working at Saint London. It was enjoyable work and a chance to produce some digital art. This concept was called Opti-art. The idea was that data stored on the phone could be visualised on 6-sheet posters with specially designed docking stations in conjunction with designs created by leading digital artists. Different artists would be commissioned in different parts of the globe. The visuals below illustrate a variety of ideas of how this artwork could be utilised.
Role In Project
Design 
Key visual for Opti-art concept. A piece of digital art created from media on handset and unique assets.
Digital projection triggered by phone.
Visualisation to illustrate different artists work in different parts of the globe.
Mock up of Opti-art ad on YouTube 3D, due to lauch in Q1 2011.
Earlier version of key visual.
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