Client: LG Mobile USA
Product: LG Bliss
Agency: Publicis Modem
Creative Director: Paulo Mechiori
Associate Creative Director: Marcus Park, Cassiano Saldanha
Art Director: Mark Junkunc
Copywriter: Marcus Park
To prepaid and budget cellphone users, their handset is a constant reminder of what they're missing. The LG Bliss changed all that with its touchscreen and ultra-slim design for a price that was affordable for kids with a single-digit allowance. We built a Facebook app that let them try out the phone and submit pictures of all the ugly stuff in their lives.