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  • A Facebook application for US Cellular

    Client: LG Mobile USA
    Product: LG Bliss
    Agency: Publicis Modem
    Creative Director: Paulo Mechiori
    Associate Creative Director: Marcus Park, Cassiano Saldanha
    Art Director: Mark Junkunc
    Copywriter: Marcus Park

    To prepaid and budget cellphone users, their handset is a constant reminder of what they're missing. The LG Bliss changed all that with its touchscreen and ultra-slim design for a price that was affordable for kids with a single-digit allowance. We built a Facebook app that let them try out the phone and submit pictures of all the ugly stuff in their lives.