We created a brand identity and e-commerce site for this luxury tennis apparel line that brings classic elegance back to the sport. The brand, steeped in luxury, stands in stark contrast to the latest fads in "high performance gear." The brand mark takes its cues from the tennis net, as well as referencing a star. We art-directed a photoshoot, designed packaging and a lookbook, and created a high end e-commerce website using Shopify and Wordpress (web development by Pixafy).

Visit: http://www.letoilesport.com/ Read Less