Request: Creation of a global project, from the strategy to the development of the communication supports. Free subject.
Concept: Creation of a fine food store, witch the concept is divided in two parts : a permanent space with french products (fresh products and not), and a seasonal space representing the products of one country in the world. This space moves for each season, to emphasize a new country every time. The fine food store focuses on citizens in the age of 25 and more, with a middle (and more) social level, loving good and original food.A three times strategy was generated. It consists to create the fine food store identity, work on the reputation (with events) and on the second target, which is tourist guides (for benchmarking) and restaurants (to become a recurrent provider).Four points have been developed : offline, online, space and event.The atmosphere of the fine food store is chic, contemporary, reachable and seasonal. The logo is a global composition with four alternations, one per season. The tree branch, symbol of the nature, becomes the main constituent of the fine food store identity. Moreover, we put together illustration (like engraving) with a contemporary atmosphere, plus the main colour of the season.
Media: Logo, letterhead, buisiness cards, calendar, bags, press-ad, website, Facebook fan page and architecture.
Thank Maryline Andine-Allard for her tutorial, Rémi Tod for his 3D visuals, and Joffrey Jochum for his web advices.