Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job



  • 1191
  • 64
  • 7
  •  The New GS Hybrid can give you all the emotions that you don't expect from a hybrid.

    To demonstrate it, we created a live event.
    A few selected guests were invited to the launch day at the Vairano racing circuit.
    Here, a professional driver accompanied them in a high-adrenaline speed trial where the brilliant New GS Hybrid performances were really demonstrated to the full. 
    The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.

    But which of them succeeded?
    art directors: Davide Vismara, Giulio Frittaion
    copywriters: Massimo Paternoster, Marco Dispenzaaccount manager: Ilaria LorenzettiCreative Directors: Luca Pannese, Luca LorenziniExecutive Creative Director: Agostino ToscanaProduction house: H FilmsDirectors: The Saatchi & Saatchi Creative teamDop: Alessandro BolzoniOriginal Music: Stabbiolo RecordsEditor: Vilma ConteSound design: Top Digital