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Bēhance

LEXUS 120 HEARTBEATS

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  •  The New GS Hybrid can give you all the emotions that you don't expect from a hybrid.

    To demonstrate it, we created a live event.
    A few selected guests were invited to the launch day at the Vairano racing circuit.
    Here, a professional driver accompanied them in a high-adrenaline speed trial where the brilliant New GS Hybrid performances were really demonstrated to the full. 
    The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.

    But which of them succeeded?
  • CREDITS
    art directors: Davide Vismara, Giulio Frittaion
    copywriters: Massimo Paternoster, Marco Dispenzaaccount manager: Ilaria LorenzettiCreative Directors: Luca Pannese, Luca LorenziniExecutive Creative Director: Agostino ToscanaProduction house: H FilmsDirectors: The Saatchi & Saatchi Creative teamDop: Alessandro BolzoniOriginal Music: Stabbiolo RecordsEditor: Vilma ConteSound design: Top Digital




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