If you think an hybrid vehicle can't give you adrenaline, think again.
The new Lexus GS Hybrid is here to change your mind.
To demonstrate it, we created a live event.
To demonstrate it, we created a live event.
A few selected guests were invited to the launch day at the Vairano racing circuit (Italy).
Here, a professional driver accompanied them in a high-adrenaline speed trial
Here, a professional driver accompanied them in a high-adrenaline speed trial
where the brilliant Lexus GS Hybrid performances were really demonstrated to the fullest.
The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.
But which of them succeeded?
CREDITS
art directors: Davide Vismara, Giulio Frittaion
art directors: Davide Vismara, Giulio Frittaion
copywriters: Massimo Paternoster, Marco Dispenza
account manager: Ilaria Lorenzetti
Creative Directors: Luca Pannese, Luca Lorenzini
Executive Creative Director: Agostino Toscana
Production house: H Films
Directors: The Saatchi & Saatchi Creative team
Dop: Alessandro Bolzoni
Original Music: Stabbiolo Records
Editor: Vilma Conte
