LETTERING FOR YOU
- Behance.netProject Featured On:Behance.net — 11/11/11
- Typography ServedProject Featured On:Typography Served — 2/12/11
Client: Self Promotion
Art Direction: Boris Pelcer
LFY or Lettering For You, is a self-initiated experimental project, that focuses on creating custom-made lettering & typography to inspire a sense of curiosity, joy & encourage moments of insight.
Why is the focus on lettering & typography? Lettering & typography is what language looks like | Ellen Lupton. Language itself is a reflection of intellectual, emotional & spiritual aspect of the human mind. As such, lettering & typography can transcend the physical stereotypes of race, age, gender & even certain disabilities, allowing the viewers to create their own set of interpretations of the established concepts, influenced by their personal set of experiences, sensibilities & belief systems.
KEEP IT SIMPLE
Too much in life creates physical & spiritual clutter. Joy resides in the simple things. So, keep it simple.
TOGETHER AS ONE
Lettering created in remembrance of Japan 2011 disaster. It is a reminder that we are all undeniably stronger when we come together as one.
LA DOLCE VITA
Maintaining ones identity & sanity means reminding ourselves, more often than not, to never lose our ability to savor the little things in life. After all, it is the small things that determine our overall attitude on life. As a way of reminding myself & others to keep the positivity alive, I developed custom lettering & a poster to go along with it, which I quite appropriately named La Dolce Vita or The Sweet Life. Enjoy.
U R AWESOME
A little praise can improve attitude for days. So this is for you: U R Awesome.
Throughout our lives beauty never seizes to stop influencing our judgement. It is quite fascinating how flawed our judgment can become in the presence of something beautiful. For the custom lettering I intentionally left the brush marks made in the process of refining the lettering to point out just how much absurd effort & time is invested in the process of getting ourselves closer to that mesmerizing state of beauty.
SOMEONE BEAUTIFUL
There is a wonderful potential that resides within each of us. Once in a while, its nice when we are reminded of that. With that said, there is something I would like to share with you: There is someone beautiful, reading this.
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