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Bēhance

LEGO - Trouble On The Tracks

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  • An interactive cartoon to promote the latest LEGO products in their City Train range. The kids decided the outcome of a wacky story with multiple routes and endings. Allowing them to have a different story every time. LEGO allowed me to deivate from their strict mini figure illustration guidelines to create something fresh for their users. The gamble worked out. At its most popular Trouble on the Tracks was receiving 60% of the total traffic visiting the entire the City range.