LEGO (Rebranding)
This piece of work is out of my second year portfolio, the brief was to take a youth brand/youthful brand and make it mature. Aim it at an older target market and create a stopframe animation to reveal the brand.
Creating a construction company for aspiring builders was a challenge as Lego is such a well known and loved brand.
Shot in New Town, Johannesburg, South Africa
Director : Tami Michie
Photographer : Patrick John Duncan
Assistant : Byron Paschke
Featuring : Elsabe Oosthuizen
