The first image seen by the public of the LCS, we launched this ad before the first model was even built. This single ad began the rebranding process in the public eye and helped lead the way in finding a voice and new image for the company. First issued in Noria's Reliable Plant magazine, April '13 to an audience of 30K+ industrial and manufacturing readers across America.
With the launch of the LCS in Reliable Plant, there came the need for the product literature to accompany it. With plenty of time in Photoshop and updated images, the LCS brochure became the first interactive document for Hy-Pro to reach the public’s eye. Touting a much cleaner look and more user friendly appeal, this document served as a foreshadow of the brand’s future. http://www.hyprofiltration.com/LCS
Page 2 of the LCS brochure. The landscape 8.5”x11” format was chosen to match the screen ratio of computers and tablets while maintaining the capability to be printed on standard U.S. paper.
In an industry that seems to completely ignore aesthetics and user friendliness, the clean and straightforward design and demonstrating a bit of personality through the copy exemplified the company’s approach of product and brand differentiation. Page 3 of 4.
LCS 4/4. The back page was designed to incorporate a brief overview of the product while still leaving a little mystery to increase user attentiveness. Along with page 2 of the document, page 4 also drew to light the company’s increased presence on social media and emphasis on customer interaction.
The second ad created for the 2013 Noria Reliable Plant trade show in Columbus, OH, this ad was created to increase appeal and interaction at the Hy-Pro Filtration booth. Later, this ad was modified to run in several trade publications throughout the UK and Latin America.
