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Bēhance

LCBO ONTARIO WINES PITCH

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  • LCBO ONTARIO WINES PITCH
    Pitch creative for an in store campaign highlighting Ontario Wines.
  • The brief for this project was to highlight the multi-faceted benefits of Ontario Wines that are sold in the LCBO. In recent years the LCBO ran the same campaign, and they wanted something fresh, vibrant and reflective of the last months of summer when the weather is still warm and we're squeezing in the last outdoor get togethers with family and friends. The work here was for a pitch for the interior signage. The title 'Ontario Shines' is meant to evoke a sense of pride and we chose to print this in a gold foil to further highlight the meaning. The literal representation of all of the wonderful attributes coming out of the wine bottle is a clear message but has an organic, homegrown feel with the hand-drawn type style. This is paired with casual, sun-soaked lifestyle photography. Cheers!

    *Note: Photography and all work in this project was  for pitch purposes only and is here for the purposes of showcasing personal design work.
    No part of this was published. 
  • Exterior store banners.
  • Hanging banners.
  • Product focused banner.
  • Product focused banners.
  • Product focused banners in store.
  • Small tags are added to the shelf talker to highlight the homegrown aspect and also a food pairing.