- L'ATZAR RESTAURANTIdentity, Integrated Branding, Web Design, Custom WordPress Development
- L'Atzar is a Catalan restaurant that serves signature cuisine in an elegant, yet cozy atmosphere. Each dish exhibits that hard to find balance between flavor and presentation.
The main goals of this project were to express the creative nature of the restaurant across all marketing measures and develop a web presence that would attract customers from afar. The logo design was inspired by the meaning of the word atzar - chance, destiny, or random occurrence. A dark background was designed for the web site in order to emulate the restaurant's intimate setting and showcase the photographed dishes. Both business cards and menus incorporate gold, brown, and peacock feathers inspired by the wallpaper that was used to decorate the restaurant.