With over 90 years of helmet innovation and a world class name in
cycling, Lazer Sport decided to make a move into snow sports. We were
brought on to develop visual brand positioning for seven of their nine
new models across mens, womens and youth categories. Our work included
product branding, graphic applications, patterns and
color/material/finish design on a total of 36 helmets.
will be available at retailers around the world Winter 2012/13. Lazer
Sport is located in Antwerp, Belgium.
Product Branding, Graphics, Color/Material/Finish, Print Advertising