- Laqshya 'OOH'
- Laqshya 'OOH' Media : Direct Mailer
Brief: Laqshya OOH came up with 99 bus panel loactions in Chennai wanted to highlight the same informing the media planners.
Concept 1: The idea was to create a unique mailer to attract attention.
Concept 2: The idea was to highlight Chennai and Bus branding.
Concept 1 Working: I created a BUS shaped mailer with a pop-up insert.
Concept 2 Working: I created a cutout mailer with superstar 'Rajnikanth'.
Results: Clients approved the both the ideas at 1st shot without any changes; but later went for concept 1.
(Work done while in Hanmer MSL Creative +)
- Laqshya 'OOH' Media : E-mailer
Brief: Laqshya OOH was at Commonwealth Games, Street Furniture, Delhi.
Concept: The idea was to create a sync between sports at Commonwealth and branding on street furniture.