LACK magazine identity / 2011
- Branding ServedProject Featured On:Branding Served — 1/31/12
- LACK magazine identity
- LACK magazine is a new Hungarian fashion magazine.
I tried to visualize the “lack” on the typo, and I wanted to design a logotype, which is classic like VOGUE, or big, classic fashion brands, but fresh and playful.
I wanted to separate the company’s logotype, and the magazine’s logotype, but at the same time keep them in sync.
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The magazine’s logo is just a simple LACK typo. 
- The company’s logotype is like a label.




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