- Love at first sight
From the first glance to the homerun.
- What makes a consumer enter a store when she had no prior intention of shopping that day? What tickles her curiosity to pick up a merchandise for a closer look?
The packaging of a product invites this courtship situation. It has the power to deliver a mental product sampling that usually ends at the pay counter of the store. The packaging or label has to be equally convincing as the product campaign even if the product itself under-delivers at the end of the day.