- Medtronic Kyphon Express
Sub-identity | Product launch | Marketing communications
- Introduction campaign for Kyphon® Express™ System – a medical device
used during spinal vertebral procedures. The campaign is based on
the hummingbird as a synonym for the product's features: both are the tiniest
of their species, have evolved to perfection and reach the highest spots.
Vormgeversassociatie Design Team
Images courtesy of Vormgeversassociatie