Cast Krylon under a new light by appealing to a younger, more creative consumer. Create an advertising campaign for Krylon to spread awareness of their new line of glow-in-the-dark, chalkboard, and magnetic spray paint. Target the audience of mainly eighteen to thirty year old men and women who thrive on do-it-yourself projects.
In order to reach the target audience and clearly display the use of each product, it is necessary to find a unique link between them. Humor is utilized to capture the mind of the consumer while simultaneously informing them on the use of the product.
A text-driven based campaign that uses pop culture phrases, and informative imagery to create a lasting impression of both the usability and personality of Krylon’s new creative spray paints.