In this modern society that we live in people are always onthe move. They barely stop to eat, and if they do, it is done in haste and with the mind elsewhere. Despite of that, eating food is the main reason we keep ourselves alive and most people even know that eating has to be done more than once each day. Also, there are few things as unhealthy as swallowing halfchewed food in the race against time.
It is in the nature of humans to want to eat with their fingers, but for some reason the modern human being finds it disgusting and even gets embarrassed if it witnesses such a thing. Krækir is designed as an extension for the fingers and lacks all disgustingness. Krækir is a perfect gift that people can attach to their fingers and hook onto the gourmet food they long for.
Krækir helps making the mealtime more interesting and fun where you try to hook onto the food and stuff it in your mouth, but in the meantime the focus is all on the act.