"A Kuwaiti Fast Food Restaurant!" We exclaimed as we heard about this cool new concept from our clients on our initial meeting. We were intrigued from the start, and we set out to create this stimulating idea in a fun and unconventional approach. Stripped from all the clichés of the traditional Kuwaiti cuisine setting, we conceptualized the restaurant in the 60's era when Kuwait was on the verge of an awkward marriage of modernism and traditional vernacular elements; creating a fast-food canteen environment of rustic wood panels juxtaposing with bold lines of red and black colors. A fun memorable logo and nostalgic graphics added the finishing touches to this start-up brand.