Kotak Credit Chronicles
Background: Usersface problems on a regular basis regarding their personal finances, mainlydue to their inability to manage their debt or their lack of awareness of the same.
Solution: Online presence on Credit Prudence - an FAQ sitefor Credit Cards. Video content for each section - wherein the user would awatch a video simulating real life experiences of people talking about theirproblems & solution with credit cards. The suggest real life video would bethe best medium to create a sense of honesty and sincerity that will enablethat emotional connect.
Background: Usersface problems on a regular basis regarding their personal finances, mainlydue to their inability to manage their debt or their lack of awareness of the same.
Solution: Online presence on Credit Prudence - an FAQ sitefor Credit Cards. Video content for each section - wherein the user would awatch a video simulating real life experiences of people talking about theirproblems & solution with credit cards. The suggest real life video would bethe best medium to create a sense of honesty and sincerity that will enablethat emotional connect.
