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Bēhance

Koiré

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    BUILD A BRAND NEW BRAND

    Creative Brief
    This project arises from the need to create a face for a new, all italian, brand from the world of beauty treatments and make-up.
    Based on an entrepreneural business of over 100 cosmetic formulas and over 60 different products, dedicated to treating and beautifying the body.


    Goals
    To bring quality awareness to a new captivating image.
    To correctly place in the market, giving both name and form, an excellent product suitable for
    all skin types.


    Naming Execution
    Succinct, innovative, fresh, memorable and at the same time symbol of certified quality and effectiveness: a study that brings to the fore the principal characteristics of the brand:
    Knowledge, Originality, Innovation, Regeneration and Empathy.


    And so, Koiré.
    A new name, but one with a feel of ancient wisdom that gives it authority.
    An acronym of the five key words, five characteristics, five ingredients in one formula.


    Koiré – innovative italian beauty
    A new beauty, created through technology, research, experimentation and certified quality.
    A beauty that reaches the client's home after careful analysis bringing safe, reliable and real results.
  • Brand Execution
    The logo is composed of a square divided into four units.
    Each unit contains a letter of the name "Koiré".

    One unit in particular (upper right hand side) contains two, plus an orthographic element:
    the letter "i", the letter "o" and the accent of the name. Together these form a distinctive symbol
    of the brand itself and enclose the italian word "io", that is to say the subject for which the various products have been created: the "I", the person, the body.

  • Pattern.
  • Color Execution
    Colour is of fundamental importance as it places Koiré in a class of its own, easily recognisable and exclusive. The unit "IO", for example proposes an infinite combination of colours, each one dedicated to a specific line of the product.
  • Koiré Packaging Lines.
  • Video running on the store windows to introduce all the lines of the brand.
  • UV varnish on front.
  • Embossed "IO" on top.
  • Colorful interior.
  • Linea Uomo.
  • Linea Corpo.
  • Linea Skin Solutions.
  • Linea Detersione.
  • Linea Pelli Grasse.
  • Linea Pelli Secche.
  • Linea Aloe.
  • Linea Bambino.
  • Linea Solari.
  • Linea Olio d'Argan.
  • Linea Sport.
  • Linea Senior.
  • Linea Anti-Ageing.
  • Linea Pelli Normali e Miste.
  • Pack and bottle. Linea Olio d'Argan - Serum Viso.
  • Scented Oils.
  • Koiré Store
  • Shopping bag - front and back.
  • Closing label, silver "IO" hot foil print.
  • Door handle with "IO".
  • Koiré (multicolor) store sign.
  • Koiré Store Opening Countdown on Facebook.
  • Koiré Stand at Franchising Fair 2012 - Milan.
  • Client: dcom srl

    Agency: Andrea Castelletti - Art Direction & Creative Strategies
    Creative Director: Andrea Castelletti
    Art Director: Andrea Castelletti
    Assistant Art Director: Camilla Gatti
    Copywriter: Camilla Boselli
    Graphic Designer: Andrea Castelletti, Camilla Gatti

    3D Video Artist: Ferruccio Forcella
    Interior Designer: Marco Scuderi, Francesco Cassetta
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