- We wanted to visualise the product line of one of the most popular Czech soft drinks manufacturers in way that lines up with company’s image - refreshing, contemporary appeal which also takes into account its heritage.Following is a series of visuals and products which are the results of this effort.
Produced at Striker Pictures (Lead CG Atist - Jan Reeh, CD - Lubos Buracinsky).
- Situated in the country, outside, where you hear the wind blow and sunshine makes you sneeze. We aimed for a result where a minimum retouching would be necessary.For that we utilised heavily SSS for the organics and custom shaders of the dew.
Textures were painted directly onto the models. For the leaves shader, we used a combination of a translucency shader and multitexture for variations in colour. We also found using displacement for the wooden stick worked quite well. At last, the cherries shader was a combination of highlight glossiness and customs reflection maps, along with SSS settings.
The challenge was how to capture the heat of the natural, outdoor environment combined with a seemingly unfitting product. The best way to highlight how refreshing such drink could be in these conditions is to pay attention to the temperature difference. That, in this case, causes condensation - getting that one right using a combination of different drops was imperative for the final feel.