The Live Literature campaign will give Kobo e-readers the opportunity to connect their favorite book passages to photos of places. They can share the photos when they check-in those places through social media such as Foursquare. Also, e-readers can share their passages through tweeter and add a hashtag with the place it reminds them of. Trending places will have screen where passages are live streamed.
The objective of the campaign is to increase interaction with the brand through social media, create a cultural experience by bringing literature to life, and generate brand awarenes.
Laura De Valencia: Art direction, motion media, copywriting
Timothy Newborn: Copywriting