Kleenes TissuesNew York City
The Kleenex Collection is a range
of boxes aimed at people interested in design and home décor. It aims to have
on-pack graphics and illustrations, which can be used to make a style statement
and enhance a room’s mood or décor. Three different design styles were created
with a connecting theme.
New York City (NYC) is one of the
most fashionable cities in the world and has a powerful influence over all
aspects of culture. As a result it became the theme for the Kleenex Collection.
The first design was inspired by street art found around the city, which is
seen today as a big influence over style and inspiration in the art and design
world. The second was designed to be just as colourful, but a little more
low-key. It depicts a NYC street scape in an illustrative way. The third is a graphic print based on
the tread of a car tire, which can also be seen as a birds-eye view of a NYC
Each of the designs captures the
energy of NYC in a warm, optimistic and colourful way, helping communicate the