It may come as a surprise to learn that the Kleenex tissue brand actually started life in beauty. In the 1920’s, the o… Read More
KLEENEX FACIAL CLEANSING
It may come as a surprise to learn that the Kleenex tissue brand actually started life in beauty. In the 1920’s, the original Kleenex tissues were used to remove cleansing cream or makeup by women who sought a hygienic, disposable and softer alternative to towels or wash cloths. With a little help from Buddy they're now going back to their roots with an effective, gentle new facial cleansing range.
The idea was to literally illustrate the act of 'removing your mask'. The masks we used were either bespoke commissions or carefully selected to help reflect each product benefit, including a quilted mask for the Quilted Facial Cloths and a lace mask for the Sensitive Eye Makeup Removal Wipes. Read Less