KLARA KALICZ
Identity for the Hungarian fashion and costume designer Klara Kalicz
KLARA KALICZ is a fashion and costume designer in Budapest. She commissioned me to design a logo and identity for herself.
My aim was to create a heavy and yet elegant expression of her identity that shows the brute force, the bestial nature and the female beauty, characterizing her works. The logo is formed by a scissor and her KK monogram. The kept to logo mark and logotype clean and moderate, usable for a great variety of communication materials including prints, textile labels, engraving into metal.
The additional typeface consists of cut shapes conveying a slightly morbid, rude and distinct atmosphere that Klara’s works have.
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