Kiva | Making a Difference through Microlending
Kiva was founded to decrease the burden of high interest rates by enabling internet users to make personal loans to entrepreneurs in poor countries throughout the world. The Kiva brand book serves to do three things:
1. Explain Kiva’s purpose and goals.
2. Identity the problems with the organization as it currently stands.
3. Provide solutions and explain how they can be implemented to make Kiva run more efficiently.
As well as encompassing a proposal underlying Kiva's future success, the brand book also displays Kiva's visual identity and includes standards on how to effectively use it as a cohesive branding system that delivers a clear and credible message.
** Best of Show / 2011 AIGA Flux Design Competition **
** Selected for the 2011 AIGA A7 Awards **