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Bēhance

  • Logo, identity, positioning, collateral, and apparel graphics for the Outer Banks' premier outdoor retailer and adventure provider.
     
    What could be better than kayaking, kiteboarding, and hang gliding off the Outer Banks of North Carolina? It’s all part of the process when developing a new identity for Kitty Hawk Kites, the premier outdoor retailer and adventure provider. Working with owner John Harris and his team at KHK was a blast. The logo and sub brands were inspired by all the primary elements of KHK and the Outer Banks: surf, sand, and a sense of adventure. We then applied a complimentary identity and key messaging to billboards, advertising, vehicles, websites, catalogs, and brochures. We also developed trend-driven art collections for apparel that focused on themes like Endless Summer Festivals, Pirate Tattoo, Pure Adventures, and Coastal Breeze. Who wants to hit the beach?