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Bēhance

KitchenAid Advertising Campaign

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  • OBJECTIVE:
    As a member of a group, create an advertising campaign for a preselected large consumer-good company. Working with Lillie Templeton and Vince Smigiel, I was assigned the task of using multiple mediums in order to promote the appliance company, KitchenAid. We chose to create a large multimedia campaign to promote the classical KitchenAid Stand Mixer.
     
    DESCRIPTION:
    As a team, we developed a large variety of materials that are pieces of multiple branches of an overall campaign. We ended up creating everything including print advertisements, package design, a website, an iPhone application, and a social media campaign. The overall campaign focuses on heritage and the durability of the mixers which allow consumers to pass them on to future generations to create a timeless product.
     
     
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