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  • Kit Color is a fictional company specializing in the production of high quality paints, pigments, and finishing tools for plastic model kits. The logo is representative of plastic runners that plastic model pieces are attached to before they are assembled and the letters represent the model pieces. Kit Color brings a new fresh new look to the hobby industry with a clean, clear, and attractive design that stands out from the competition. This identity system incorporates the brand into stationery, packaging, promotional items, web, and digital media.