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Bēhance

  • Kingfisher Beer
    Food tastes better with Kingfisher
  • The ads communicate Kingfisher Beer's promise of 'Food tastes better with Kingfisher' in a simple and effective way. In India, showing alcohol is not allowed in any form of mass communication, so showing or even mentioning beer is out of the question.
    To tackle this problem, food was simply arranged to look like beer mugs. 
    This simple communication caught people's attention and was effective in communicating India's most famous beer's promise.