Logo for a British-inspired bar with a contemporary twist. Logo: the lion head is inspired by English Heraldry, the lion effigy was chosen because it traditionally symbolizes bravery, valor, strength and overall royalty, since traditionally, it is regarded as the king of beasts. To achieve the final graphic solution the details were as reduced as possible and geometrically handled to convey a classic feeling with a modern hint.

Logotype: we developed a custom type for the Logotype, following the geometric lines used on the Logo in order to give it a very distinctive personality. Read Less