- Created during the CMYK Designathon on November 10, 2012, a design competition hosted by Berkeley's graphic design club, Innovative Design. We were tasked with creating new identities for local Berkeley businesses. My partner Justin Wang and I chose to rebrand King Pin Donuts. Below are the design specifications we were given for the four-hour competition.
- Design Specifications:
Photo Gallery of Existing Branding: http://tinyurl.com/king-pin-photos
King Pin wants to clean up their current logo (images in Flickr photo gallery). They’re looking for a more modern look that is preferably based off the current logo. Currently, their logo is a rolling pin dressed as a king. They feel as though the king does not clearly resemble a rolling pin. Although they like their current logo, they are also up for new creative ideas.
Menu: (47 in by 92 in)
King Pin is very open to new designs for their menu. They are planning on keeping the neon lights on the top of the menu. Try to use the same colors as the current drink menu because they may be updating the pastry menu.
Facebook Cover Photo: (851px by 315px)
King Pin is looking for a cover photo that is low maintenance (does not need to be updated).
Front Panels: (70 in by 32 in)
King Pin wants a modern design for their front panels in the entranceway.