- The Goal of the project:
To create a Kinetic Typography animation, using a source of audio as my narrative. I had to consider the message and content to decide aesthetic design decisions (colors, background, fonts, movement, use of symbols, etc.)
A side note, I can't hear well =P.
The words are closely timed to the actual audio fragment as they should be, but his part is not easy due to the fact that I have hearing problems,
- Some text quoted from the Project II: Kinetic Type project sheet.
"Kinetic typography refers to the art and technique of expression with animated text. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text.
Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising.
It is successful because it can make a profound emotional connection.
This type of animation had its beginning with cinematic transition in the 1960’s. The renowned graphic designer Saul Bass featured the animated text in his opening titles for Alfred Hitchcock’s North by Northwest."