Task: to creare a logo, which illustrates the name.
Solution: Kinematics is the branch of classical mechanics that describes the motion. So we were seeking for the inspiration somewhere in physics. And it came from the Newton's cradle, named after Sir Isaac Newton, is a device that demonstrates conservation of momentum and energy via a series of swinging spheres. A typical Newton's cradle consists of a series of identically sized metal balls suspended in a metal frame so that they are just touching each other at rest. Each ball is attached to the frame by two wires of equal length angled away from each other.