Objective: Redesign identity and packaging for candy
Solution: Happy Hippo Biscuits are a Kinder product that have a seventies color palette that has a digital rendering of the biscuit itself for imagery. Being a fan of the sweet, I thought that Happy Hippo Biscuits deserved a logo and packaging that reflected its look and flavor. By creating a simple character that could be easily recognizable by customers, the product becomes more competative with other American candies that have popular followings. With a custom packaging solution, the consumer now has the opportunity to interact with their item.