Small Parcels are Kim Crawford’s flagship wines – a range devoted to delivering the very best expression of Kim Crawford and New Zealand. The Small Parcels (SP) range is mastered from carefully selected small parcels of grapes from exceptional vineyards in New Zealand’s best wine growing regions. 
Key drivers were enhancing the bottle shape with an elegant flat base, retaining the circle label and evolving the typography in distinctive black and gold.
The project encompassed all aspects of the product from wine packaging, label design and typography through to advertising, point-of-sale, brochure design and tasting notes.