Pezek is a Mexican company specialized in white calcium carbonate and white marble as raw materials. For years, Pezek focused on being a supplier… Read More
Pezek is a Mexican company specialized in white calcium carbonate and white marble as raw materials. For years, Pezek focused on being a supplier in the medical industry and on the production of glass and concrete. Their focus on continued research and development allowed them to turn into new possibilities and to design their own products based on the same raw materials, but focusing on a completely different market: the U.S. retail.
Paulina Canedo, head of business at Pezek, Inc. contacted us to design the identity of Kidzand, sand for children. This is the first product that Pezek will have available for retail, starting in the aisles of LOWES and ToysRUs.
This type of sand is used in sandboxes for playgrounds at parks, schools and homes or as a tool for therapy at rehabilitation centers. The Kidzand sand has the best quality as opposed to other related products on the market, as it is made with pure calcium carbonate. The color and texture of other sands are more "earthy", however, Kidzand sand is very bright and smooth, controlled by particle size grains. It turns malleable with water and when dry, it does not lose its pure sand property. It doesn't contain silicon quartz as other sands, so it is not toxic at all and is environmentally friendly. Its natural color is bright white and does not lose its brightness when colored. All these advantages earn the confidence of parents and the love of children.
We began exploring a design that had a positive, fun and full of color attitude, remembering those days of play and laughter while being kids. After a few sketches, we integrated to the logo a pet that resembles a shark, a little fish or a dinosaur depending on the imagination of children. The natural hand line of the typography reinforces the honest personality that the product has in itself.
For the package graphics, we continued playing with simple and a little crazy drawings of faces to set up a pattern. It resulted in a look so fun that we ventured into using it for other items as publicity for the brand.
Kidzand was our first collaboration with a Pezek brand. We are happy and ready to develop the the next ones. Read Less