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Kids of NYU Foundation, Identity Design

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  • Kids of NYU Foundation
    Identity Design
  • As part of the NYU Langone Medical Center, KiDS is an organization that supports children’s health services through philanthropy, community service, and advocacy. For more than 20 years, the organization has worked in partnership with the Department of Pediatrics to enhance clinical and supportive care for children and families, to fund research into childhood illnesses, and to promote a child-friendly atmosphere. We completely redesigned the identity of the organization and developed a visual language through series of icons that reflect  a sense of joy and hope.